Joseph Harwood x MAC
MAC x Joseph Harwood
Photography, Videography, Product Curation, Design, Illustrations, Stickers, Education, Event Planning, Influencer Choice, Marketing Guidance and Masterclass.
Barbie MAC was the inspiration for my visuals, I shot them independently in my own studio and used my signature ‘boy to girl’ style to create a concept for a collection. I took my story as someone with no money, who was resourceful with product uses like lipsticks for colour correction, concealers for hair drawn brows, contouring and matching the perfect nude by mixing yellow and pink tones together.
CHARITY AFFILIATION
I began working with MAC in the midst of the COVID pandemic, after I was invited to create a presentation for Estee Lauders first DEI ERG. I got to chat to the VP’s of each brand and the president of Estee about my work, and MAC were so supportive that I credited them with being a key component in my career.
I wanted to celebrate 15 years of my work, so I began to uniform a classic JH visual from each year and they formed some fabulous illustrations to customise your kit. I then began thinking about how to take my classic signature style of transformation, using unconventional products to colour correct, and contour for all skin tones. It’s a simple kit but is universally adapted for the ‘underpainting’ of your identity.
