McQueen and the Violet Fog

This year I got the chance to collaborate with Sovereign Brands on a Pride campaign where I got to create some artwork for McQueen and the Violet Fog and Bumbu Rum! I really wanted to do something that captured the amazing 21 individual notes used in this gin, from violet to lemongrass, and as I started to play with the colour scheme I realised that this completely transparent and clean looking alcohol consisted of all these vivid colours.

I combined some iridescent fabric with the bottle, and captured my experience of drinking this amazing gin. I then did a mini photoshoot to go with it which I loved!

Check out McQueen here - https://mcqueenvioletfog.sovereignbrands.com/